Samantha Brick and the Daily Mail – a match made in heaven
Love it or loathe it, you have to hand it to the Daily Mail.
Yet again, they’ve pulled a blinder with Samantha Brick’s confessional article on the woes of being just too goddamn beautiful. As ever, controversy breeds pageviews, as people share, retweet and pin everything and anything about the Mail controversy of the day.
As David Hepworth pointed out yesterday, even if you don’t read the Mail, you’d be hard-pressed not to know who Samantha Brick is if you have any sort of presence on Twitter or Facebook. In fact, the first I saw of it was on Facebook.
“Is it just me, or is she not that good-looking?” posted one university friend of mine. So it began and Samantha Brick more or less dominated my Twitter and Facebook newsfeeds yesterday.
I would absolutely love to see how much of the Mail’s traffic today and yesterday came from the kind of people who normally avoid it at all costs. No one can resist a train wreck, especially if it’s causing such a fuss on the Twittersphere.
Whether or not Samantha Brick is particularly beautiful is neither here nor there. The point is, her article has (at the time of writing) generated a whopping 4980 comments, a controversial follow-up from the lady herself and a whole article dedicated to the millions talking about it.
The Daily Mail know exactly what they’re doing, that’s for sure.
On the plus side, have you seen the spoof articles written in reaction to the piece? They are utterly, utterly brilliant. Check out this one from Bristol 24/7 editor Chris Brown. I’m sure there’ll be many more before the day is through.