I first heard of Pinterest when I noticed some traffic coming from the site to Seamless and found a couple of people had used the site to sign up to the pledge and also to pin some of the more striking images on the site. When I got there, it very much felt to me to have the kind of community which drives sites like Lookbook, BurdaStyle and various style bloggers across the internet.
The site is an absolute goldmine for lifestyle journalists, but I’m not sure it’s somewhere to find hard news, not yet at least. Here we have a very specific demographic (18-34 year-old women) and it’s one I happen to fit very neatly into, as do Seamless readers. Once I get my next sewing project finished, I’ll pin it to the site myself and see how things pan out from there.
Yet there’s a different feel to Pinterest from other social networks not just because it’s so image-heavy, but because it’s not being used by organisations to drive traffic to their sites right now. Rather, it’s a case of users actively picking and choosing content to show to their friends.
Got good content with good images? Then, if you’re hitting this demographic, it’ll probably get pinned.
This is probably because it’s still pretty new. It’ll be interesting to see how things change, but I imagine it will start to feel more like Facebook and Twitter – a mixture of organisations, journalists, companies and users sharing content.
Also, let’s face it, there always has been and always will be a certain degree of narcissim to most social networks. You’ve got this sense of ‘LOOK AT ME’ with both Facebook and Twitter.
I don’t get that from Pinterest. It’s more like the scrapbooks I kept when I was younger, full of postcards and pictures I picked up from all over the place – in other words, it’s exactly why it’s so damn popular.