I think it’s important for us all to be able to see through what language is trying to persuade us to do/think, the inherent warrants embedded. For me, I read, ‘Love Your Shape Fashion : New Figure-Fixing Trends’ implies the “I” this is intended for does not love her shape and requires a trend that will fix her figure (for a bit of coin, is all). And since it’s new, perhaps she’s tried everything that hasn’t worked. Or, less nicely, We Know We Hate Your Body, Buy Our Magazine and We’ll Lead the Way to Self-Love (I hope my sarcasm is coming through, I’m not bitter so much as suspicious). So it’s okay to hate our bodies? What message are we sending/receiving as women and how does this help/hurt us?

Anyway, that’s why I think language is so important. There’s lots of talk about new and nothing about quality or timelessness (though sometimes implied through brands/advertising). And by choosing to sew you have a very different relationship to clothes that you should be proud of!

Here’s to a better way of talking about clothes, our bodies, and the worth of both!